There are some major SEO changes by Google for this year. Some of them are mentioned below:

1. Google Panda value article with more information instead of article with most keyword density. So if your website has a lot of articles mainly targeting keywords only; it’s time to write the content again and only then you will get the chance to rank high this year on Google. Content still rules the Google SEO, but article focus should be on information and not on density.
2. Most of the SEO experts and tech people are saying that Google Panda gives priority on how much social media and blogging you are using. If you do more of both then you will definitely rank higher on Google. Make sure that you post regularly on Twitter, Facebook and Google+ and update your blog too.
3. Google Panda update also says that this year Google will not tolerate any article spinning, copying or farming. There are many websites which were penalised last year because of the same reason and this year the scenario is going to be the same. So just get rid of all the software like article spinner, etc. and use 100% original content to make sure your website succeeds with Google SEO.

And this year Google plans to implement more Panda changes; now that Google Panda 3.0 has been introduced. So if you want your website SEO to be successful on Google, it is important to know what Panda is and more importantly how to be able to handle it.

There are some changes which should be incorporated into your SEO strategies, especially when you want your website page ranking to be high.

Article marketing: the primary change which you need to incorporate to present your strategies related to SEO on Google is to ignore indiscriminate article marketing. According to the algorithm change content farms are considered to be the major target.

Website analysis: you should have an account of the content on your website and make sure that the content is high quality. The recent algorithm change tells us that Google will accept only those websites which present good content all through its web pages. To be more precise if your site has multiple web pages then it is obviously beneficial that all the pages contain good quality content. However if your site has low quality content then it is as always suggested to delete those pages. This is majorly important because Google will not give high rankings to the websites which have bad content even on a single webpage.

Hire professionals: Most of the people who create websites are not able to concentrate on all of the different aspects of building and maintaining a good website. Taking the time to invest on a website will reflect with a higher return with long term benefits and the easiest way to bring quality content including high search engine rankings is to simply hire professionals.