You should be aware of all the new ideas that exist so it may be in your best interest to keep up to date with your research. Although this is time consuming its usefulness will be vital.

To help you get started here are some great SEO tips for this year.

1. When you build a website, just make sure you put a unique and valuable content. Google loves relevant content. So if you are thinking to start a blog then start with couple of page but content quality and quantity should be good. This will be the first step to get indexed.
2. As mentioned above do keyword research wisely by using Google free keyword tool.
3. In your main page make sure that you have made use of the main keywords and all the others that are considered as secondary keywords within the description.
4. Make sure that you have all the relevant keywords in all the right areas i.e. meta tags, header, title etc.
5. If you are using Word Press then there are beautiful themes which you can use, however make sure yours is different to the rest. There are people who use default theme with the blue theme which is only ideal for some topics.
6. You will find a large number of websites that offers links at no extra cost to your site. Linking is obviously important but they should be good quality links.
7. Submit your website pages to the most popular search engines as well as directory sites. It’s always better to do manual submission rather than automated ones.

If you still have no idea what Google looks for when it crawls through websites to index them into their search engines then there are chances that other websites might outrank you and also take the traffic which you could have possibly obtained first. This is only one of the reasons why it is important that you constantly read and learn about the Google updates.

Google analyses the quality, quantity and relevance of the websites which link to yours. When Google looks at the link profile they are looking at the things as what kind of websites usually links to your business site, how promptly you acquired these links and anchor text used by linking website. When Google algorithm find out large number of new links or any imbalance in anchor text, then it raises big red flag.

Usually companies who have been badly beaten with penguin update are because of lack of natural links.

Here are some of the areas which are causing issues.

1. Keyword stuffing through out the content and code tags.
2. Blog comments/ guest forums, involving spammy signatures spam.
3. Paid text links along with exact anchor text, managed to rank higher on one certain keyword
4. Inbound links from some dangerous websites such as warez, malware and adult industry.

Well it’s very easy to blame Google and sign a petition asking to kill the penguin update but this is not the time to play blame game. This is the right time to look at your business website, do a proper, careful evaluation of the inbound link profile of yours.

There are some major SEO changes by Google for this year. Some of them are mentioned below:

1. Google Panda value article with more information instead of article with most keyword density. So if your website has a lot of articles mainly targeting keywords only; it’s time to write the content again and only then you will get the chance to rank high this year on Google. Content still rules the Google SEO, but article focus should be on information and not on density.
2. Most of the SEO experts and tech people are saying that Google Panda gives priority on how much social media and blogging you are using. If you do more of both then you will definitely rank higher on Google. Make sure that you post regularly on Twitter, Facebook and Google+ and update your blog too.
3. Google Panda update also says that this year Google will not tolerate any article spinning, copying or farming. There are many websites which were penalised last year because of the same reason and this year the scenario is going to be the same. So just get rid of all the software like article spinner, etc. and use 100% original content to make sure your website succeeds with Google SEO.

And this year Google plans to implement more Panda changes; now that Google Panda 3.0 has been introduced. So if you want your website SEO to be successful on Google, it is important to know what Panda is and more importantly how to be able to handle it.