Social Media Optimisation

The objective of a social media optimization campaign is to create a buzz that will result in encouraging people to do something. That something can be “liking” your Facebook page, re-tweeting your message to their followers, or visiting a particular web site. These are all ways in which you can use social media to promote your business or cause.

Social media optimization (SMO) is often confused with search engine optimization (SEO). The main difference being that the purpose of SEO is to improve your rankings in search engines, while SMO’s purpose is to promote a product or service using Web 2.0 services. Combined, they are very effective in driving significant traffic and revenue to your website.

Social Media Marketing Services

For best results in creating your social media campaign, you should consider hiring professionals, like VS Digital Media, who are experienced with social media optimisation. Our team will create a winning social media marketing campaign based on your objectives and ideal budget. Once implemented, we will provide you with frequent reports that you can use to measure your return on investment. Your social media campaigns will be optimised for targeted Web 2.0 services, some of which may include:


Managing accounts and actively interacting with clients and visitors on Facebook and Twitter is a time consuming task. We can integrate and manage your social media campaigns with your Facebook and Twitter accounts so you can concentrate on more important tasks.

Viral Video

Our social media marketing team can produce viral videos for YouTube and other video web sites. A video is one of the best ways to introduce potential clients to your product or service.


We will help you tell your story in a fun and entertaining podcast. We then encourage potential clients to download your podcast to their iPhone, iPad or favourite MP3 device or eReader.

VS Digital Media’s social media optimisation techniques will deliver your marketing message across the Internet, pulling in more customers and significantly boosting your revenue. Start your social media campaign today!

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